Privacy Policy – FineDiam

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FineDiam Ltd is committed to protecting your privacy and handling your personal information with care, transparency, and respect.

This Privacy Policy explains what personal information we collect, how we use it, how we keep it secure, and the choices you have regarding your data when you use our website, www.finediam.com.

In this policy:

“We”, “us” and “our” refer to FineDiam Ltd.
“You” and “your” refer to our customers, website visitors, and users of our services.

By using our website, placing an order, creating an account, contacting us, or using our services, your personal information may be collected and used as described in this Privacy Policy.

Information About Us

www.finediam.com is operated by FineDiam Ltd.

FineDiam Ltd provides fine jewellery, diamond jewellery, engagement rings, wedding bands, gemstone jewellery, made-to-order jewellery, customised jewellery, personalised jewellery, and bespoke jewellery services for customers in the UK and internationally.

For privacy-related enquiries, please contact us at:

Email: sales@finediam.com

What We Collect

We collect personal information only when it is necessary to provide our products, services, and website experience.

This may include:

Your name
Billing and delivery address
Email address
Telephone number
Order details and purchase history
Ring size, product preferences, and customisation details
Metal choice, stone choice, diamond quality, engraving details, design requests, or bespoke jewellery specifications
Payment-related information required to process your order
Account login details, if you create an account
Messages, enquiries, reviews, or feedback you send to us

We may also collect technical and browsing information, including:

IP address
Device and browser information
Website usage data
Pages viewed and time spent on the website
Referral source
Postcode, preferences, interests, and general customer profile information
Survey responses or promotional feedback

Payment card details are processed securely by our payment provider where applicable. FineDiam Ltd does not intentionally store full card details unless required and handled through a secure authorised payment system.

How We Use Your Information

We use your personal information to operate our business and provide our services to you.

This includes:

Processing and fulfilling your orders
Arranging delivery and returns
Creating and managing your customer account
Responding to enquiries and customer service requests
Providing bespoke jewellery quotes or design support
Processing customised, personalised, made-to-order, or bespoke jewellery requests
Confirming product specifications, ring sizes, stone choices, engraving details, and design requirements
Processing payments and refunds
Keeping internal records
Improving our products, services, and website experience
Personalising your shopping experience
Sending order updates and service-related messages
Sending marketing emails, offers, product updates, or event information where permitted
Preventing fraud and protecting our website, customers, and business

You can opt out of marketing emails at any time by using the unsubscribe option in our emails or by contacting us at sales@finediam.com.

IP Address and Website Data

Your IP address and browsing information may be used to:

Diagnose technical or server issues
Analyse website traffic and trends
Improve website performance
Detect and prevent fraud
Protect against unauthorised access, suspicious activity, or misuse of our website

This information helps us improve the security, reliability, and performance of our website.

Lawful Basis for Using Your Data

We only use your personal information where we have a valid reason to do so.

This may include:

To fulfil a contract with you, such as processing and delivering your order
To provide made-to-order, customised, personalised, or bespoke jewellery services requested by you
To comply with legal obligations, including tax, accounting, and fraud prevention requirements
Where we have your consent, such as certain marketing or cookie preferences
Where we have a legitimate business interest, such as improving our services, preventing fraud, protecting our business, and responding to customer enquiries

Compliance With Law and Fraud Protection

We may collect, use, or share your personal information where required by law or where necessary to investigate, prevent, or respond to fraud, illegal activity, security issues, or safety concerns.

This may include sharing information with payment providers, delivery companies, fraud prevention services, legal advisers, regulators, law enforcement authorities, or other relevant organisations where appropriate.

Sharing Information With Third Parties

We do not sell your personal information.

We may share your information only when necessary to provide our services or operate our business. This may include sharing information with:

Payment processors
Delivery and courier companies
Website hosting providers
IT and security service providers
Jewellery workshops, setters, polishers, engravers, or manufacturing partners
Customer service platforms
Email marketing providers
Analytics and advertising platforms
Professional advisers, including accountants, insurers, or legal advisers
Regulators or authorities where required by law

Third-party service providers are only permitted to use your information for the purpose of providing the relevant service to FineDiam Ltd or to you.

Marketing Communications

We may use your contact details to send you information about our products, offers, promotions, new collections, events, or services where permitted by law.

You can stop receiving marketing emails at any time by:

Clicking the unsubscribe link in our emails
Contacting us at sales@finediam.com

Even if you unsubscribe from marketing, we may still send you important service messages relating to your order, account, delivery, return, warranty, repair, resizing, bespoke request, or customer service enquiry.

Cookies

Our website uses cookies and similar technologies to help the website work properly, improve your browsing experience, analyse website traffic, and support advertising or remarketing activity.

Cookies may be used to:

Remember your preferences
Keep items in your basket
Understand how visitors use our website
Improve website performance
Provide relevant advertising
Measure marketing performance

You can choose to accept, decline, or manage cookies through your browser settings or cookie preference tools where available.

Please note that disabling some cookies may affect how the website functions.

Third-party advertising and analytics partners may also use cookies, pixels, or similar technologies to collect anonymous or pseudonymous information about your browsing activity.

Links to Other Websites

Our website may contain links to third-party websites, platforms, or services.

FineDiam Ltd is not responsible for the privacy practices, content, or security of any external website. We recommend that you read the privacy policy of any third-party website you visit.

Security

We take reasonable steps to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

Our security measures may include:

Secure website technology
SSL encryption for sensitive information
Restricted access to personal data
Secure servers and systems
Internal procedures for handling customer information
Working with trusted service providers

While we take reasonable precautions, no website or online transmission can be guaranteed to be completely secure.

Data Retention

We keep your personal information only for as long as necessary for the purpose it was collected.

This may include keeping information for:

Order processing and delivery
Customer service and warranty support
Returns, repairs, resizing, and aftercare
Made-to-order, customised, personalised, and bespoke jewellery records
Accounting, tax, and legal record keeping
Fraud prevention and security
Marketing, where you have not opted out

When personal information is no longer required, we will securely delete, anonymise, or restrict access to it where appropriate.

International Transfers

Some of our service providers, systems, or business partners may store or process information outside the United Kingdom.

Where your personal information is transferred internationally, we will take reasonable steps to ensure that it is protected in accordance with applicable data protection requirements.

Business Transfers

If FineDiam Ltd is involved in a merger, sale, restructuring, acquisition, transfer of assets, or business closure, personal information may be transferred as part of that transaction.

Where this happens, we will take reasonable steps to ensure your personal information continues to be protected.

Your Rights

You have rights in relation to your personal information. Subject to applicable law, you may have the right to:

Request access to the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information in certain circumstances
Ask us to restrict how we use your information
Object to certain types of processing, including direct marketing
Withdraw consent where we rely on consent
Request a copy of your personal data in a portable format where applicable
Make a complaint to the relevant data protection authority

To exercise your rights, please contact us at sales@finediam.com.

We may need to verify your identity before responding to your request.

Controlling Your Personal Information

You can control your personal information in the following ways:

Choose not to receive marketing emails
Update your account information where available
Contact us to correct or update your details
Manage cookies through your browser settings
Contact us with any privacy-related request

We will not sell, rent, or trade your personal information to third parties without your permission, except where required by law or necessary to provide our services.

Changes to This Privacy Policy

FineDiam Ltd may update this Privacy Policy from time to time to reflect changes in our business, website, legal requirements, or data practices.

Any changes will be published on this page. We recommend reviewing this policy regularly to stay informed about how we protect your information.

Contact Us

If you have any questions about this Privacy Policy, your personal information, or your data rights, please contact us: