Sharmit Shah

Sharmit Shah is the founder of Finediam, a trusted online destination for certified diamond and fine jewellery, serving customers across the UK. With over a decade of hands-on experience in the jewellery industry, Sharmit brings both deep trade knowledge and a consumer-first perspective to every piece he writes. A GIA-trained professional, he has personally curated thousands of diamonds and guided customers through some of the most meaningful purchases of their lives. His writing covers everything from diamond grading and jewellery care to buying guides and trend spotting — always grounded in real industry expertise.